Advertising/ Marketing

The Advertising industry is an increasingly large sector. There are 13,000 different companies working in this sector. The Advertising Industry contributes £6.2 billion annually for the UK economy.

Cross platform innovation occurs in this sector as it crosses boundaries between TV, Radio, Print, Billboard and Interactive Media, There is five main departments in this industry:

·         Account services

·         Creative

·         Production

·         Media

·         Other services