Many companies create an income from their audience who download their products. Downloads can take place through iTunes where you pay for a download. Industries that would benefit from this:
- Gaming, for whoever downloads their games.
- Film, for whoever downloads films.
- Publishing, for whoever downloads the newspapers, magazines and books.
TV programmes, films and music video/audio can be downloaded from the internet to your mobile phone, computer or any other portable device. You can download them from all sorts of websites ranging from iTunes,i Player, and Netflix etc.
TV programmes, films and music video/audio can be downloaded from the internet to your mobile phone, computer or any other portable device. You can download them from all sorts of websites ranging from iTunes,i Player, and Netflix etc.
Advertisements:
This is a form of marketing that is used to manipulate an audience. Advertising messages are normally paid for by a sponsor. Radio uses advertisements as their way or creating and income to fund for their stations. ITV also gets their funding from the advertisements that are shown on the breaks between each programme. Advertising is also used on:
- Billboards
- Games
- Magazines/Newspapers
- Cinema
-TV
Sponsorship:
- Billboards
- Games
- Magazines/Newspapers
- Cinema
-TV
Sponsorship:
Sponsorship's are where you are sponsored financially by a person or a company in support of another person/ company. Sponsorship's can be found on TV programmes, examples of this are:
- The X factor is sponsored by Talk Talk.
- Hollyoaks is sponsored by Impulse.
- Coronation Street is sponsored by Compare the Market.
- How I Met Your Mother is sponsored by Right Guard.
- Deal or No Deal is sponsored by Anadin.
- Come Dine With Me is sponsored by Airwick.
Product Placement:
This is an advertising technique that is found almost any movie, TV sitcom and reality television shows. TV advertising is of course one of the best known forms of advertising. Product placement can add a sense of realism to a movie or television show. Product placement is very successful, for example this can be shown from the 65% increase in Hershey's Reese's Pieces sales after its placement in 'E.T. The Extra Terrestrial' or the 50% increase in Red Stripe sales after its placement in 'The firm'. These figures show that product placement can have a powerful effect on viewers. Product placement helps television programmes and movies bring in more money to help with the making of each show/movie by adding another companies product which boosts the sales of the product showing. This technique is used quite a lot with mobile phones and cars. An example of this would be:
- Happy Gilmore: Adam Sandler who plays the main character is eating a subway sandwich, dressed in a Subway T-shirt, portraying a Subway spokesperson.
Cinema Box Office:
When members of the public go to the cinema to see a screening of a new film that is out, the money that they spend paying for their ticket creates an income for the cinema for showing the movie and also some of the goes back to the company and director that made the movie. A few example of box office sales are:
- Insidious box office sales were $97,009,150.
- Insidious: Chapter 2 box office sales were $155,417,256.
- Fast and Furious Six box office sales were $788.6 million.
BBC License Fee/ TV License:
For every DVD that is rented from them they earn an income as you have to pay to rent them. The film industry would benefit from this. DVD rentals can also be accessed online by paying a subscription fee.The money that is made from people renting DVDs is split between the rental store and the company/director of the DVD. In some cases the rental stores may be allowed to buy the rights to certain DVDs this way they store will get all the profits made.
Television subscriptions:
There are different services for TV subscriptions such as: Sky, Virgin Media and Talk Talk.
This is where you pay for a package of TV channels that suits you best. For the bundle of channels you receive you will have to pay so much a month for your subscription, prices vary depending on the company that your with. For example sky's bundle packages are:
Merchandise is a sale of products from Games and TV to Films and Music to a retail customer. By selling merchandise you are advertising your product to entice a sale by getting people to notice it. For example the publishing industry put free sample merchandise in with their magazines so that it attracts readers to buy the magazine. Merchandise in the film industry is helpful as many films have character toy models that are influenced from their films such as; Shrek, Toy Story and many others. Merchandise can be bought online or in-store.
- The X factor is sponsored by Talk Talk.
- Hollyoaks is sponsored by Impulse.
- Coronation Street is sponsored by Compare the Market.
- How I Met Your Mother is sponsored by Right Guard.
- Deal or No Deal is sponsored by Anadin.
- Come Dine With Me is sponsored by Airwick.
Product Placement:
This is an advertising technique that is found almost any movie, TV sitcom and reality television shows. TV advertising is of course one of the best known forms of advertising. Product placement can add a sense of realism to a movie or television show. Product placement is very successful, for example this can be shown from the 65% increase in Hershey's Reese's Pieces sales after its placement in 'E.T. The Extra Terrestrial' or the 50% increase in Red Stripe sales after its placement in 'The firm'. These figures show that product placement can have a powerful effect on viewers. Product placement helps television programmes and movies bring in more money to help with the making of each show/movie by adding another companies product which boosts the sales of the product showing. This technique is used quite a lot with mobile phones and cars. An example of this would be:
- Happy Gilmore: Adam Sandler who plays the main character is eating a subway sandwich, dressed in a Subway T-shirt, portraying a Subway spokesperson.
Cinema Box Office:
When members of the public go to the cinema to see a screening of a new film that is out, the money that they spend paying for their ticket creates an income for the cinema for showing the movie and also some of the goes back to the company and director that made the movie. A few example of box office sales are:
- Insidious box office sales were $97,009,150.
- Insidious: Chapter 2 box office sales were $155,417,256.
- Fast and Furious Six box office sales were $788.6 million.
BBC License Fee/ TV License:
If you are 18 or older you have to pay your TV license fee per annual, if you do not pay your license you can get a fine of up to £1000 and also have your television took from you. The license fee payment goes to the BBC which is then shared out to the sectors that the BBC own. TV license costs:
- Colour license: £145.50
- Black and White license: £49
Your TV license becomes free when you are at the age of 75. If you have been registered blind you can get a colour TV license for £72.75 and £24.50 for black and white.Each BBC sectors gets an income of about:
- Black and White license: £49
Your TV license becomes free when you are at the age of 75. If you have been registered blind you can get a colour TV license for £72.75 and £24.50 for black and white.Each BBC sectors gets an income of about:
- TV: £7.96 per month per household.
- Radio: £2.11 per month per household.
- Online: £0.66 per month per household.
- Other Costs: £1.40 per month per household.
Between the 1st April 2010 and 31st March 2011 the cost for a colour TV license was £145.50 which is the equivalent to £12.13 per month or 40p per day.
Franchises, formats:
This is where someone buys the rights to part of a company, this allows them to have something to do with the company and the choices they make. The company that they have bought rights from can supply the franchee with the equipment that they need. An example of this would be:
- Justin Timberlake: He bought the rights to Myspace for $35 million.
Companies that are open to Franchises:
- Subway
- McDonald's
- KFC
- Newlook
- Home Bargains
There are many more companies that are open for Franchises.
CD and DVD Sales:
The money that comes from CDs and DVDs when there sold goes to the shop/place where they have been sold and also to the company and director of the CD/DVD.
DVD Rentals:
This is where someone buys the rights to part of a company, this allows them to have something to do with the company and the choices they make. The company that they have bought rights from can supply the franchee with the equipment that they need. An example of this would be:
- Justin Timberlake: He bought the rights to Myspace for $35 million.
Companies that are open to Franchises:
- Subway
- McDonald's
- KFC
- Newlook
- Home Bargains
There are many more companies that are open for Franchises.
CD and DVD Sales:
The money that comes from CDs and DVDs when there sold goes to the shop/place where they have been sold and also to the company and director of the CD/DVD.
DVD Rentals:
For every DVD that is rented from them they earn an income as you have to pay to rent them. The film industry would benefit from this. DVD rentals can also be accessed online by paying a subscription fee.The money that is made from people renting DVDs is split between the rental store and the company/director of the DVD. In some cases the rental stores may be allowed to buy the rights to certain DVDs this way they store will get all the profits made.
Television subscriptions:
There are different services for TV subscriptions such as: Sky, Virgin Media and Talk Talk.
This is where you pay for a package of TV channels that suits you best. For the bundle of channels you receive you will have to pay so much a month for your subscription, prices vary depending on the company that your with. For example sky's bundle packages are:
- £21.50 a month for the original bundle.
- £32 a month for the family bundle.
- £37.50 a month for the movie bundle.
- £43.50 a month for the sports bundle.
- £67.25 a month for the complete bundle which includes all the above.
Merchandise:
Merchandise:
Merchandise is a sale of products from Games and TV to Films and Music to a retail customer. By selling merchandise you are advertising your product to entice a sale by getting people to notice it. For example the publishing industry put free sample merchandise in with their magazines so that it attracts readers to buy the magazine. Merchandise in the film industry is helpful as many films have character toy models that are influenced from their films such as; Shrek, Toy Story and many others. Merchandise can be bought online or in-store.
Licensing Intellectual Property:
This is where you can buy a product so that you own it yourself, this can be done with software programmes. When you buy a product it comes with a license, this license allows you to use the software. If you lost the license you would have to buy another license to be able to continue using the software.
Premium Telephones:
This is where you can buy a product so that you own it yourself, this can be done with software programmes. When you buy a product it comes with a license, this license allows you to use the software. If you lost the license you would have to buy another license to be able to continue using the software.
Premium Telephones:
Premium-rate telephones are telephone numbers for phone calls which certain services provide, the price of the calls are much higher than the normal phone calls. Premium telephones are used in Radio this is when people ring in to request a song, enter a competition and to talk to the presenter. This is also used in TV either to enter a competition or to vote for a contestant on a show.
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